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About The Long View | Career Strategies

The Long View: Career Strategies to Start Strong, Reach High, and Go Far is the first book written about life-long career strategies for the modern world.  It's more than about writing a resume, landing a job, or asking for a raise.  It is about career planning with a purpose to help you achieve deeper long term life and career goals.





Winner of the 2016 Best Book Award  in the “Business: Careers” category


FINALIST for the 2016 foreword indies Book Award in the “Career” category


FINALIST for the 2017 International Book Award  in the “Business: Careers” category


Winner of a 2017 axiom business Book Award in the “Career” category


The key point [of The Long View]: “You need a plan.” And Fetherstonhaugh delivers one of the most pragmatic and sensible plans I’ve seen.
— Rex Huppke, Chicago Tribune
The Long View is one of the most practical and comprehensive guides to a meaningful career that I have read. Brian Fetherstonhaugh spent decades assembling this treasure trove of advice on what it takes to build an influential and meaningful career. Whether you are just starting your search for a job or trying to get a career back on track, start by reading The Long View.
— Tom Rath, best-selling author of Are You Fully Charged?, Eat, Move, Sleep, and Strengthsfinder 2.0


From the moment you set foot on the ground floor, you are carving your path for the career of your dreams. Between the first day and the gold watch, however, are decades—decades in which you may need to pivot, to take a step back in order to get ahead, or to change careers entirely. Every choice you make can feel daunting, putting your financial security, your goals, and your happiness at risk. 

Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, understands this. He believes that every career has three stages, and one has tremendous influence on the next. In this straightforward and engaging guide, Fetherstonhaugh shares both his wisdom and the wisdom of his peers, interviewing colleagues at all points of the career path. These fascinating stories, augmented by the author’s sound advice, aid readers as they make their own decisions. The book also contains a series of highly practical and valuable exercises to guide career seekers as they develop their own strategies for successful and rewarding careers. 

Equally indispensable for the just-out-of-college graduate as it is for the established worker contemplating a change, The Long View will help readers determine what factors will bring them their greatest career satisfaction, and then help them foster the skills to achieve it. 

The Long View: Career Strategies to Start Strong, Reach High, and Go Far, published by Diversion Books is available as of September 6, 2016. Order Now!


The Long View is the career guide you’ve been looking for—forward-thinking advice from a seasoned business leader. Brian Fetherstonhaugh offers practical exercises, useful advice—and deep insights into what a meaningful career looks and feels like.
— Susan Cain, co-founder of Quiet Revolution and New York Times bestselling author of
QUIET: The Power of Introverts in a World That Can’t Stop Talking
In The Long View, Brian Fetherstonhaugh gives invaluable career advice for today’s professional world. With intelligence and vision, Fetherstonhaugh describes three extremely helpful stages and expertly guides you to invent a meaningful and satisfying career. Savvy, insightful, and practical. A most enjoyable read!
— Dorie Clark, award-winning author of
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
I have Brian come to talk to my MBAs and undergrads because his ideas about careers are simply the most sound I have heard. The Long View is an outstanding book which provides excellent advice for today’s world of careers, which are different from even five years ago. I have shared his advice on the three career stages, career fuel and how to take the long view in conversations with hundreds of students — these are ideas that have been very helpful in guiding their careers. Thanks Brian for taking the time to turn your thoughts into such a valuable book.
— Dr. Karl Moore, faculty member at McGill University,
best selling author and columnist for Forbes and The Globe & Mail.
The Long View poses big questions about where our careers are going, and offers fresh answers. A global CEO provides valuable lessons and practical day-to-day exercises to help us get the most out of every stage of our careers.
— Adam Grant, Wharton professor and
New York Times bestselling author of Originals and Give and Take
In this age of short-termism, this is a breath of fresh air. If you care about your career, The Long View is required reading, whether you are starting out or a seasoned executive. Full of practical advice and transcendent clarity, Brian provides answers to many of the workforce’s biggest questions.
— Don Tapscott, Author of Wikinomics and Blockchain Revolution
We are educated for a world that does not exist. This book provides one of the clearest, and most insightful roadmaps for inventing your career and life.
— Peter Sims, author of Small Bets and Founder-CEO of Parliament, Inc.
The Long View is a must read book, whether you’re contemplating retirement or just starting out in your career. This is the first book that gives you a coherent plan for making the most of every stage in your career.
— Dr. Chris Yeh, co-author of New York Times bestseller The Alliance