About the Author
As Chairman and CEO, Brian has led OgilvyOne Worldwide to the forefront of the digital revolution. His far-ranging passions include long-range career planning, eCommerce, social CRM, and how corporate cultures need to evolve in the digital world.
Brian brings a unique perspective on how global brands, organizations, and careers are built.
In the course of the past 25 years, Brian has worked hands-on with many of the world’s leading brands, including IBM, American Express, Cisco, Coca-Cola, IKEA, Unilever, and Nestlé. For 12 years, Brian was Global Chief Executive Officer of OgilvyOne, the digital marketing arm of the The Ogilvy Group. During this time OgilvyOne was named top Customer Engagement Agency by Forrester, and one of the world's leading Global Digital Marketing Agencies by Gartner Research (2016 and 2017).
In recent years, Brian has become a passionate advocate for talent and the need for career strategies. He has lectured on the topic at distinguished institutions including the MIT Sloan School, Columbia, Yale, Harvard and McGill University.
In January 2018, Brian was appointed Worldwide Chief Talent Officer of the Ogilvy Group, in addition to his continuing global mandate to shape Ogilvy's future in customer engagement and commerce.
Born and raised in Montreal, Brian graduated from McGill University. For over 15 years he has been a Board Member for Goodwill Industries, a not-for-profit organization, for the Canadian, New York and international boards. Brian plays hockey every Sunday night and plays guitar and harmonica for a rock band called Plan B.Born and raised in Montréal, Canada, Brian now resides in New York with his wife, Chris. He plays hockey on Sunday nights, and plays guitar and harmonica in a rock band, aptly named Plan B.
Brian's book on building life-long career strategies for the modern world, The Long View: Career Strategies to Start Strong, Reach High, and Go Far, published by Diversion Books, is the winner of a 2016 Best Book Award, a 2017 Axiom Business Book Award, and Finalist for the 2017 International Book Award. Order Now!
“One of the smartest people I know is Brian Fetherstonhaugh.”
“Brian Fetherstonhaugh is a marketing rock star. Throughout the years, Fetherstonhaugh built a career that harmonized both brand and agency perspectives.”