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Media Coverage

Media coverage for Brian Fetherstonhaugh's book, The Long View: Career Strategies to Start Strong, Reach High, and Go Far.

Media Coverage for The Long View

THE LONG VIEW with Brian Fetherstonhaugh

David Rawles, Career Solutions Radio

Brian discusses the key aspects of his book, "The Long View" with David Rawles on this radio show style podcast. Listen to the interview below, or click here to listen on


Christine Watson, Reader Views

“The Long View” by Brian Fetherstonhaugh is an impressive reference book for career-minded people at all stages of their career. This book provides all kinds of great advice for helping those in the workforce take advantage of where they are currently by learning valuable skills, as well as how to navigate up the ladder. Read more...

The Business Book Best Seller List for December 2016

#9: The Long View: Career Strategies to Start Strong, Reach High, and Go Far

Each month we compile a list of our top selling books. These books are featured on our site, within our Keen Thinker Newsletter, and syndicated through various publications. We hope the popularity of these titles offers guidance for those seeking an interesting and helpful new book.  Read more...

The Future of Careers: 3 Big Questions Answered

Brian Fetherstonhaugh, Next Avenue

Since careers last so long and are so deeply embedded in our lives, when we talk about the future of careers we need to grapple with some pretty cosmic questions: Will I be replaced by a machine? Where and how will I find work in the future? How will I spend my time? Read more...

Experts (and a comedian) offer workplace advice for the new year

Rex Huppke, Chicago Tribune

I like to wrap up each year by handing the column reins to some of the fine folks I've interviewed over the past 12 months and letting them share forward-looking advice. My sincere thanks to all of them and to the many others who helped me navigate workplace issues in 2016. Read more...

Five Myths About Landing a Good Job Later in Life

Anne Tergesen, The Wall Street Journal

There’s a stereotypical view of job opportunities for older workers, and it’s not pretty. It goes something like this. If you’re past 50 and thinking of a career switch, forget it. The opportunities for older workers in the new economy are pretty much nonexistent. And you’re in even worse shape if you’re in your 50s or 60s and retired but want to get back into the workforce in a job that is both challenging and financially rewarding. Read more...

Brian Fetherstonhaugh on retaining young talent

Bree Rody-Mantha, Strategy

Attracting and retaining young, fresh talent is an issue for many companies, but OgilvyOne Worldwide CEO Brian Fetherstonhaugh has some ideas about how advertisers can start to fix it. Read more...

5 Career Moves to Make in Your 30s That Will Pay Off Huge Later

Brian Fetherstonhaugh, Money

The average American accumulates 90% of his or her net worth after age 40. And most people now have far more working years after 40 than before. So why is it that people in their 30s focus so much career anxiety on the short term — the next job, say, or a raise they hope to get? Read more...

5 tips for when your business is your career

Brian Fetherstonhaugh, Upstart Business Journal

Careers in entrepreneurship are often more intense and all-consuming than those in the corporate world, but they are also built on some fundamental principles.

Here are five core pieces of advice for people whose own business is their career. Read more...

Advice For A New Leader On Day One

Brian Fetherstonhaugh, Ere Media

How often does a newly promoted leader come into your office seeking advice on ‘how to go the next step’? (Based on 30 years of experience in business and over a decade as a CEO) here is some of the practical advice that I give to newly promoted managers and anyone who is struggling with the transition from ‘doer’ to ‘leader’. Read more...

5 Things Entrepreneurs Need to Build a Career Plan

Brian Fetherstonhaugh, Startup Nation

Here is what I’ve found: most people have the wrong approach to careers. The majority across all age groups think of their work life as a job, not a career. Too much focus is placed on the immediate next step, not the pathway. Most treat a career like a sprint, when, in fact, it is a 45-plus-year marathon. They are more focused on getting promoted on Tuesday than on having great choices when it really matters—when they are in their forties and fifties. Read more and listen to the audio excerpt...

19 CMOs Reveal What They're Eager to Read this Fall

Shama Hyder, Inc

Get ready to update your book collection with these fantastic reads! For the ideal reading recommendations, I turned to some leading CMOs. Here are what 19 CMOs are eager to read this season. Read more...

How to not lose your marketing job to a machine

Brian Fetherstonhaugh, Advertising Age

Whether we like it or not, the machines are coming to marketing. Programmatic media is growing at 50% per year. Marketing automation systems like Unica, Eloqua and Campaign Manager are now mainstream among leading clients. Intelligent agents such as Watson, Siri and Alexa are rapidly gaining traction, and "programmatic creative" is under active discussion by blue-chip clients everywhere. Read more...

Brian Fetherstonhaugh | The Long View 

Jordan Harbinger, The Art of Charm Podcast

It doesn’t matter how old you are: when you’re seeking employment for the first time or making a transition from one career to another, planning ahead is a challenge when you don’t even know where to begin. Unfamiliar territory is treacherous without guidance. Read more and listen to the podcast...

Some Career Advice for President Obama

Brian Fetherstonhaugh, Huffington Post

Dear Mr. President: In just a few months, your career will undergo a dramatic transformation. You will leave the office of chief executive of the free world and once again become a civilian — at an age when the average American still has a decade or more left in his or her working life. Like millions of baby boomers, you will have to navigate the final big chapter of your career. Read more...

CEO in new book tells workers to take the long view of a career

Rex Huppke, Chicago Tribune

"The Long View" is the name of a new book, which I'll get to in a moment, but "the long view," the ability to see that the road ahead stretches on for many miles, is something I wish I had in college. Read more...

Careers that last 

Lybi May, Psychology Today

Brian Fetherstonhaugh, the chairman and CEO of OgilvyOne Worldwide, wants you to be prepared for what's coming—a new world where more machines will be replacing workers, and not just one by one. Plus, don't forget that we will be living longer lives, so we have to think about careers that will last. In his new book, The Long View: Career Strategies to Start Strong, Reach High, and Go Far, he explains how to bolster your skills and be ready. Read more...

Developing a Strategy for a Life of Meaningful Labor

Brian Fetherstonhaugh, Harvard Business Review

On Labor Day, Americans celebrate the value of work, community, and the activists who earned the rights and protections that U.S. employees enjoy today. But as Americans — and people everywhere — look ahead to a world of constant disruption, they will undoubtedly see both opportunity and uncertainty. All of us need a new way of thinking about work and taking personal responsibility for our careers, which last 45 years and beyond. Read more...